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WAC Home Ecosystem: Revolutionizing Showroom Lighting Control
Reclaim your position as the go-to lighting authority with the industry's most powerful, cost-effective smart lighting ecosystem that drives trade professionals back to your showroom.
The Smart Lighting Crisis: Why Showrooms Are Losing the Trade
Today's lighting showrooms face an existential threat: architects, builders, and designers increasingly bypass traditional showrooms in favor of AV integrators and competitor experience centers for lighting control solutions.
As overhead costs rise and margins shrink, commodity product sales alone can no longer sustain the showroom business model. The industry demands a solution that positions lighting showrooms as full-solution providers rather than mere product sellers.
Lost Revenue
Trade professionals seeking integrated solutions are taking their business to AV integrators, resulting in significant lost revenue opportunities for showrooms.
Diminished Relevance
Showrooms are increasingly seen as product warehouses rather than solution providers, threatening their position in the design-build ecosystem.
Margin Compression
Without value-added services, showrooms face continued margin pressure and commoditization of their core product offerings.
Introducing WAC Home: The Bridge Back to Showroom Relevance
Simple Integration
A fully integrated Bluetooth mesh lighting ecosystem requiring zero third-party integration or specialized programming knowledge.
Cost Efficiency
Delivers industry-leading performance at 60-80% less installed cost than traditional systems, with prices ranging from $3-8/sqft versus competitors' $10-30/sqft.
Showroom Ready
Easily demonstrable system that any showroom staff can confidently present and sell, driving repeat traffic and residual upsell revenue.
WAC Home transforms your showroom from a product seller into a solutions provider, offering trade professionals a compelling alternative that combines performance, simplicity, and value.
WAC vs Competitor A: Smart Positioning for Showroom Staff
Equip your team with these clear competitive advantages that demonstrate WAC Home's superior value proposition to trade professionals:
One Ecosystem, Endless Opportunity
The Power of the MyWAC App
WAC Home delivers an unparalleled unified control experience through a single intuitive application that manages your clients' entire lighting environment:
  • WAC Home interior architectural lighting
  • Ventrix modular infrastructure and track systems
  • Colorscaping landscape, holiday, and exterior lighting
  • Coming soon: Modern Forms and WAC ceiling fans
Scene-Based Selling
Showcase the lifestyle benefits with practical, real-life scenes that resonate with homeowners:
  • 6:30am - Welcome Scene (2200K) guides morning pathways
  • 7:00am - Gentle wake-up lighting (2700K at 50%)
  • 9:00am - Focus Scene in home office (4000K at 100%)
  • 9:00pm - Relax Scene (1800K at 5%) for evening wind-down
The Professional Advantage: Why Trade Partners Choose WAC Home
1
Architects
  • Design-forward control without sacrificing aesthetics
  • Significant cost savings without performance compromise
  • Field tunability supporting energy codes and design flexibility
  • Clean installation without bulky control equipment
2
Custom Builders
  • Two-wire installation over standard Romex
  • 70% reduction in installation time vs. traditional systems
  • Fewer callbacks and warranty issues
  • Simplified wiring labor reducing project timelines
3
Interior Designers
  • Intuitive presets eliminating client overwhelm
  • Room-by-room scalability for phased projects
  • Warm dimming & Kelvin tunability (1800K-5000K)
  • No technical expertise required for scene creation
WAC Home speaks directly to the needs of each trade professional, positioning your showroom as their essential partner in creating exceptional lighting experiences.
Showroom Sales Strategy: How to Sell WAC Home
Visual Demonstration Strategy
  • Create a dedicated WAC Home zone featuring WallStation, downlights, and the MyWAC App
  • Conduct live walkthroughs demonstrating color temperature shifts, scene programming, and scheduling
  • Display physical wiring comparisons with competitor mockups to highlight installation simplicity
Trade Conversation Starters
  • "Are you tired of complex installs and control systems your clients never use?"
  • "Would your clients appreciate $15,000 control performance for $4,000?"
  • "What if your lighting design could evolve without rewiring a single zone?"
Building Residual Revenue: The Upsell Playbook
Initial Project
Begin with a single room installation to demonstrate the system's capabilities and establish trust with the client and trade professional.
System Expansion
After successful implementation, propose expanding to additional rooms, outdoor areas, or specialized lighting zones without requiring rewiring.
Ecosystem Integration
Introduce complementary products like smart fans, Ventrix gallery wall packages, or seasonal Colorscaping lighting solutions.
Ongoing Customization
Schedule regular check-ins to update scenes, add seasonal presets, and introduce new capabilities as the WAC ecosystem expands.
This phased approach transforms one-time product sales into ongoing client relationships, generating multiple revenue opportunities throughout the customer lifecycle.
Marketing Your WAC Home Advantage
Trade Outreach Initiatives
Position your showroom as the essential destination for smart lighting solutions through targeted professional engagement:
  • "Smart Lighting That Works" CEU courses for architects and designers
  • Exclusive builder and contractor installation demonstrations
  • "Room by Room" interactive iPad kiosks in your showroom
  • Custom flyers: "Experience WAC Home Before You Spec Anything Else"
By educating trade professionals on the WAC Home advantage, you position your showroom as the essential first stop in the lighting specification journey.
Transforming Your Business Model
System-Driven Revenue
Shift from selling individual SKUs to complete integrated lighting ecosystems that generate higher margins and customer loyalty.
Recurring Relationships
Build ongoing professional partnerships through system upgrades, consultations, and seasonal programming services.
Trade Reconnection
Re-establish relationships with professionals who previously bypassed the showroom model for control solutions.
Expertise Positioning
Elevate your showroom's status from product warehouse to essential lighting design and technology partner.
WAC Home enables a fundamental shift in your showroom's value proposition, transforming your business from a product reseller into an indispensable lighting solutions provider.
Measuring Success: Metrics That Matter
75%
Consultation Conversion
Target percentage of lighting consultations that should include WAC Home solutions to maximize showroom potential.
40%
Ticket Increase
Average percentage increase in project value when WAC Home ecosystem is incorporated compared to traditional lighting specifications.
85%
Repeat Business
Target builder/designer repeat business rate for professionals who have specified WAC ecosystem products in previous projects.
70%
Time Savings
Installation time reduction reported by builder partners compared to traditional control systems, driving trade loyalty.
These key performance indicators help track your showroom's transformation from product seller to solution provider, ensuring your WAC Home investment delivers measurable business results.
The Future of Smart Lighting Starts in Your Showroom
Price to Win
Deliver premium lighting control experiences at 60-80% less installed cost than competing systems, making high-end lighting accessible to more projects.
Built for Simplicity
Offer an intuitive system that requires no third-party integration or specialized programming knowledge, empowering your entire team to sell with confidence.
Ready to Scale
Provide a future-proof ecosystem that grows with your clients' needs, from single rooms to whole-home and landscape integration.
Train your team, light up your showroom, and position your business as the smart lighting hub that brings trade professionals back to where lighting expertise truly lives – with you.